Cefetra Ltd starts work as new marketing partner for Crop Marketing Group Ltd

16 July 2024

After a rigorous selection process earlier this year, Cefetra are now in charge of all grain marketing activities for Crop Marketing Group Ltd (CMG). This means that Cefetra is CMG’s new marketing partner.

CMG has a longstanding history, dating back to 1970. They are made up of 10 regional groups, who each have their marketing committee, and whose chairman is appointed to the CMG board. CMG. They have over 300 members to date.

CMG Managing Director Andrew Buck commented: “Working with our new partners at Cefetra, CMG is fully prepared for harvest and the coming season. Cefetra was selected following a rigorous selection process, so we are now seeing the benefit in working together to generate future growth for CMG and our members.”

Andrew Buck and colleagues, Senior Administrators, Sophie Meadows and Gail Perren have newly joined the business and are now actively preparing for the coming season.

Every marketing committee has input upon pool pricing through regular meetings and the setting of selling mandates, all done with the relevant marketing partner. CMG offers its members transparency with committees fully involved and updated with sales to prevent surprises right at the end of the pool period.

Simon Wilcox, Manager – UK Farm Grain Origination, adds: “Having been selected by CMG to be their strong grain trading partner we are delighted to report that the reception and support from CMG member farmers has been really positive. I have attended all the regional group meetings over the last few months and very much enjoyed meeting a strong, dynamic and progressive group of farmers who are committed to CMG.

“This support from CMG farmer members has meant that we have received a good level of pool commitments for this coming season. We welcome Andrew, Gail, Sophie, and Janet (who has already been helping during the transfer) to our team. They are all extremely experienced and know their partners well so I am confident we can all work together to rapidly strengthen and grow the CMG business.”